My Interpretation Of Various Rights


I made this my last post in hope the other posts would generate some interest. Also, thinking this would be the post that would bring the most comments I wanted to have everything else behind us.

Let me say once again the thoughts and opinions posted to this blog are just that, thoughts and opinions. Having said that here is my understanding as to what PLR, MRR, RR and Give Away Rights are.

 

First – Give Away Rights

This is pretty simple and straight forward. You can give it away. You can not sell it, post it to your web site or use it as blog content. You can not edit or modify it in any way. In short, you can give it away free, nothing else.

 

Second – Resell Rights

This is pretty simple as well. You can sell this product and keep all of the money for yourself. Some resell rights licenses will dictate the minimum price you may charge if you sell it. In most cases you can give it away but some do not allow that. Some may also limit the sale of the product on dime sales, fire sales or auction sites. These rights can be fairly restrictive since the product still belongs to the author. All you really have the right to do is sell it under the author’s guidelines and keep the money. Not a bad deal if the product and the sales page are of quality content

 

Third – Master Resell Rights

This is where it starts getting a little confusing but remember this section is “my understanding” of what the industry standard should be for each of these rights. Since this includes quite a bit more than Give Away or Resell Rights I will list the rights below.

  • Can edit sales material
  • Can be sold at any price you want to
  • Can be added to paid membership site
  • Can be packaged with other products
  • Can be broken down and sold separately
  • Can be used as web or blog content
  • Can be offered as a bonus to a paid product
  • Can be packaged with other products
  • Can be used as an e-course or autoresponder
  • Can be published offline

 

In some cases you may be limited as to if the product may be added to a FREE membership site or not as that would not entail a sale of any kind.

My opinion of MRR is that you should be allowed to do whatever you desire with the product with a few exceptions which are as follows

  • Can not be given away unless allowed in the rights
  • Can not edit the product
  • Can not put your name as author
  • Can not claim copyright

 

Fourth – Private Label Rights

As I have said this area is strictly what I think the industry standard for each of these rights should be. I am however bringing some outside sources into this discussion. It is a well known fact that Jimmy D. Brown introduced the very first PLR products to the Internet several years ago. I just purchased a PLR package from him and I am including his statement of rights as my own. By the way Jimmy is without a doubt the person you need to learn from if you are serious about making money on the Internet. Here is how he presents his PLR.

  • Edit the content.
    You may edit the content in any of the PLR reports above. You can add more information, extract information, combine it with other information and create your own original infoproducts to sell. Extract ezine articles, create rebrandable reports, blog posts, autoresponder mailings and so much more.
  • Sell the content
    Yes, each of the items above is a highly marketable product. You can begin selling them as they are right away, as long as you don’t claim authorship or include my name. You can edit them to make them into your own original products as well.
  • Record the information and sell it.
    Another idea is to record yourself (or hire a professional) reading the content and create your own .mp3 audio products to sell online as a premium product. Or, burn your recordings to CD and create your own physical products.
  • Add the content to a membership site.
    The content in these packages are full of useful information. Any of it would be a valued asset in a marketing or business membership site. If you break these down into article format, you can have years of content ready to add week after week.
  • Create an online e-coaching program.
    Incorporate these materials as part of an e-coaching program as handouts or supplements, or use them as the backbone of the information you share in your e-coaching program. Make a few “assignments” based around these and you’d have a high-ticket offer in place.
  • Host a webinar.
    Use the content in this package as a starting point for a webinar or teleseminar. This would include both free calls to use as lead generators to sell other offers, or as featured paid events to generate revenue.
  • Host a live seminar in your community.
    Contact your local Chamber of Commerce. Put together a seminar and teach marketing tactics, using these documents as your training materials. Charge $100 or more per seat and host a seminar each month.
  • Niche them up!
    Edit these for any industry you’re in. Customize them for your readers. There is a lot of information here that can be custom-tailored to non-marketing communities for fresh offers.
  • Give them to your Affiliates.
    Need training for your affiliate program? It’s already done for you. Simply turn these materials into pdfs and add several of them to your affiliate center. You’ll train your affiliates to make more money for you. Or, convert some of them into rebrandable reports.
  • Use them yourself .
    Of course, you can also read these amazing resources and put the information to use in your own business! Where else can you get an internet marketing education WITH PLR rights for a fraction of the cost of the products themselves?! (Hint: It’s a no-brainer.)

 

Now, this is what you might see as a normal PLR offer license

  • Can be edited completely or partially
  • Can put your name as the author
  • Can be broken down into articles
  • Can be used as web or e-zine content
  • Can be added into membership sites
  • Can be sold in any format
  • Can be packaged with other products
  • Can be offered as a bonus
  • Can be given away (in any format)
  • Can be sold on auction sites
  • Can offer (Master) Resell Rights
  • Can resell Private Label Rights
  • Can be published offline
  • Can be added to an e-course or autoresponder
  • Can be offered through auction sites

 

The only time I could see any restrictions being put on a PLR product would be if the original author restricted the resell of PLR to your customer. This is done to keep the number of people selling PLR to a certain limit. I have no problem with this restriction as it not only protects the original author it protects those who purchase the PLR by limiting the competition.

After making the above statement I believe there may be one other viable restriction that may be placed on PLR. That would be if the content is altered the original authors name MUST be removed from the product. This keeps the original author from being linked to any misinformation that may be added to the product. The opposite would also be acceptable. If the content is NOT altered the original authors name MUST be left on the product. This would keep anyone from taking credit for someone else’s work.

In my opinion if someone is selling a PLR product once you make the purchase the product belongs to you to do with as you please. As I have stated numerous times the examples in this section of the blog are strictly my opinion of what the industry standard of these rights should be. They are not, at this time, the industry standard and until which time there is an industry standard we will all be required to abide by whatever restrictions are applied to the product not what we think is applied to the product.

Posted in My Thoughts by Clyde. No Comments

Examples Of Rights I Have Received


Let me start by saying the thoughts and opinions posted to this blog are just that, thoughts and opinions. As the creator and moderator of this blog I can not be held responsible for actions anyone takes based on the information provided. I do hope that in the not so distant future this blog will become the host for an industry standard of the rights discussed here but, until that time this is simply information.

Below you will find some examples of actual rights statements/certificates I have received with a note as to the type of rights MRR or PLR they were advertised as. I will also make note of what I think the problem is with each example.

MRR or Master Resell Rights

  • [YES] Can be given away
  • [YES] Can be packaged with other products
  • [YES] Can be offered as a bonus
  • [YES] Can be edited completely and your name put on it
  • [YES] Can be used as web content
  • [YES] Can be broken down into smaller articles
  • [YES] Can be added to an e-course or autoresponder
  • [YES] Can be added to membership sites
  • [YES] Can sell Resale Rights
  • [YES] Can sell Master Resale Rights
  • [YES] Can be offered through auction sites

 

The only problem I see with the above example is it actually seems to be PLR not MRR. The reason I say this is because of the line I made bold. They give you permission to edit the product and place your name on it. In my opinion that makes this a PLR product not a MRR product.

You have FULL Master Resell Rights to this product

  • Can be given away for FREE
  • Can be sold at any price you want to
  • Can sell the books individually or in a package
  • Can offer MRR to your customers
  • Can be packaged
  • Can be offered as a bonus
  • Can be sold on auction sites

In short, you can do almost anything with this product except editing/modifying

  • Cannot offer Branding rights to your customers
  • Cannot be edited/modified

 

This seems to fit MRR pretty much as I describe it. I think that goes to show not everyone is confused on the issue. The only thing is I am not sure what the difference is between regular MRR and full MRR. I figure MRR is MRR.

 

Private Label Rights

  • YES Sell Private Label Rights
  • NO Claim Full Copyright
  • YES Sell Master Resale Rights
  • YES Edit/Alter the Sales Materials
  • YES Added to Paid Membership Sites
  • NO Added to Free Membership Sites
  • YES Can be Broken Down Into Articles
  • YES Can be Packaged with Other Products
  • YES Sell at Auction Sites
  • YES Offered Through Dime Sale Events
  • YES Offered as Free Bonus
  • NO Given Away for Free

In my opinion this is an example of MRR being advertised as PLR. They even tell you it is OK to resell PLR but they restrict you from modifying the product and placing your name on it as author. These restrictions may apply to PLR, in my opinion, if the 3 items marked as NO are modified slightly. If they noted these thing could not be done UNLESS the product is modified and you put your name on it as author.

 

Private Label Rights

  • You CAN edit all of the material included in the package
  • You CAN sell all of the material in the package
  • You CAN split up the content of the ebook (into articles, blog posts)
  • You CAN giveaway this package with personal use rights only
  • You CAN sell personal use rights to this package
  • You CAN sell standard resell rights to this package
  • You CAN sell master resell rights to this package
  • You CAN NOT giveaway any rights to this package for free (rights must be sold)
  • You CAN NOT distribute private label rights to this package in any way (free or paid)

 

The only thing I see wrong with the above example is they do not mention allowing you to claim copyright and/or authorship to the product. I believe it is implied since they say you can edit all of the material in the package but it is not mentioned.

 

This product is being sold with Giveaway Rights, Resell Rights, MRR and PLR

 

  • Can be sold on auction sites
  • Can claim authorship
  • Can be bundled with other products
  • Can be added to paid membership site
  • Can be added to a free membership site
  • Can be added as a bonus to a paid product
  • Can be added as a bonus to a free product
  • Cannot claim copyright
  • Includes source files
  • Includes graphics

This is almost right. If you can claim authorship why do they say you can not claim copyright? I am thinking the reason they are not allowing you to claim copyright is due to the fact they did say you could edit or completely edit the product. I find this rather strange since they include the source file so you can edit it. They do not mind you saying you wrote it as long as they keep the copyright. As I said earlier if the product is edited I would not want my name left on it as author or copyright holder. Also, if you do not edit the product why would you put you name on it as author. Last but not least if you edit the product enough to call it your own how would they maintain copyright anyway?

 

Final example:

Private Label Rights, Terms & Conditions

  • [YES] Can be edited
  • [YES] Can put your name as the author
  • [YES] Can be broken down into articles
  • [YES] Can be used as web or e-zine content
  • [YES] Can be added into membership sites
  • [YES] Can be sold in any format
  • [YES] Can be packaged
  • [YES] Can be offered as a bonus
  • [YES] Can be given away (in any format)
  • [YES] Can be sold on auction sites
  • [YES] Can offer (Master) Resell Rights
  • [YES] Can resell Private Label Rights
  • [YES] Can be published offline

 

In short, you can do literally anything you want with this product.

I could not have done this any better myself. I believe this statement hits the PLR nail right on the head. If you buy the PLR product it belongs to you.

My final note for this post concerns source files. I believe anyone selling PLR should include source files in the package. Although I, and others of you, I’m sure, know how to revert a PDF file back to a .doc file not everyone does and not everyone owns the paid version of Adobe Acrobat. Without that knowledge or product (or at least one like it) it is impossible to edit the PDF file.

My next post to this blog will lay out exactly what I believe these rights SHOULD be. I will also include some rights statements/certificates I have received when purchasing products that support my understanding and opinions.

Posted in My Thoughts by Clyde. No Comments

Welcome to PLR Explained


First let me introduce myself and explain to you very quickly what I hope to accomplish with this blog.

My name is Clyde Reid and I have been involved in Internet Marketing for quite some time, mostly behind the scenes. I hold a Doctorate Degree in Pastoral Psychology so you may hear a little Bible once in a while but, I will not preach, that is not what this blog is about.

I have been involved with Private Label Rights (PLR), Master Resell Rights (MRR), Resell Rights (RR) and Give Away Rights a lot in the last year or so. The more products I review and/or purchase the more I see people saying one thing and offering another. What I mean by this is; you read a sales page offering a product with PLR but when you download it you find the rights are not what you had expected as PLR.

I choose to believe these people are not telling a lie to make the sale. I choose to believe there is no Industry Standard for the definitions of the type rights people wish to convey. It is my desire, through this blog and your input, to establish such a standard. In my next two posts will explain my understanding of these rights as well as what I have received when I have purchased these rights.

Although this blog will not be moderated in the beginning I do reserve the right to insure posts always pertain to the subject. Comments may be removed if they do not pertain to the subject. No ones post will be rejected simply because I do not agree. Please do keep in mind that I am a Christian so I will not allow any fowl language or any attacks on anyone on this blog. Other than that, as long as you are submitting a comment pertaining to the subject matter your post will remain. Thank you in advance for your participation and your understanding.

I will do my best to make pertinent post at least once weekly. I will also be inviting some people who have been influential in the info product and rights area to post some information so please tell your friends and come back often.

Each time I make a new post it will be on a new page. I have decided to do this to help insure the comment threads are pertinent to the particular post. I appreciate your understanding and help in this matter.

Posted in My Thoughts by Clyde. 2 Comments